中国社交媒体上医学美容科普视频的现状：特征与质量评估

文献信息

中文摘要

背景： 医学美容科普视频已逐渐成为患者获取信息的重要渠道。因此，其科学严谨性和规范性的重要性日益凸显。然而，中国对此类视频的综合质量评估仍十分缺乏。
目的： 本研究评估中国三大社交媒体平台上此类视频的现状和质量。
方法： 收集三大社交媒体平台上6个关键词的前200个视频。收集视频的基线特征和质量评估（视听材料患者教育评估工具[PEMAT-A/V]评分和DISCERN问卷）。分析不同社交媒体和内容类别之间视频质量和基线信息的差异。然后，根据视频来源进行亚组分析，并进行相关性分析。
结果： 共纳入来自三大社交媒体平台（Bilibili、抖音和小红书）和6个主题词（医学美容、注射美容、眼睑成形术、鼻成形术、脂肪移植和乳房手术）的2202个医学美容科普视频。根据PEMAT-A/V和DISCERN评分，此类视频的总体得分相对较低。抖音上视频的总体质量相对较高，其次是Bilibili，然后是小红书。与眼睑成形术和鼻成形术相关的视频或由专家上传的视频具有更高的PEMAT-A/V和DISCERN评分。
结论： 目前中国此类视频的总体质量相对较低。特别是，不同平台上的视频在内容和模式上均存在差异，与眼睑成形术和鼻成形术相关的内容以及由专家制作的视频表现出相对较高的质量。本研究阐明了此类视频的现状，并进一步强调了提高医学美容科普视频规范性和科学严谨性的重要意义。

英文摘要

BACKGROUND: Medical aesthetics science popularization videos have progressively emerged as a crucial channel of information for patients. Therefore, the significance of their scientific rigor and standardization has become increasingly pronounced. Nevertheless, there is a dearth of comprehensive quality evaluation for such videos in China.
OBJECTIVES: This study evaluates the current state and quality of such videos on China's 3 major social media platforms.
METHODS: The top 200 videos for 6 key words on 3 major social media platforms were collected. Baseline characteristics and quality evaluation (Patient Education Materials Assessment Tool for Audio-Visual Materials [PEMAT-A/V] score and DISCERN questionnaire) of the videos were gathered. Analyses were conducted on the differences in video quality and baseline information among different social media and content categories. Then, subgroup analysis based on video sources and correlation analysis was performed.
RESULTS: A total of 2202 medical aesthetic science popularization videos from 3 major social media platforms (Bilibili, TikTok, and Rednote) and 6 topic terms (medical aesthetics, injectable aesthetics, blepharoplasty, rhinoplasty, fat grafting, and breast surgery) were incorporated into this study. The overall score of such videos was relatively low according to the PEMAT-A/V and DISCERN score. The overall quality of videos on TikTok was relatively higher, followed by that on Bilibili and then on Rednote. Videos related to eye blepharoplasty and rhinoplasty or uploaded by specialists had higher PEMAT-A/V and DISCERN scores.
CONCLUSIONS: The overall quality of these videos in China is currently relatively low. In particular, videos on various platforms showed differences in both content and patterns, and videos, with content related to blepharoplasty and rhinoplasty and those produced by specialists exhibited relatively higher quality. This study elucidates the current state of such videos and further emphasizes the significance of improving the standardization and scientific rigor of medical aesthetics science popularization videos.