社交媒体对鼻整形术的影响：数字平台对鼻部美学的影响——一篇综述

文献信息

中文摘要

社交媒体已成为当代审美观念和美容手术的重要影响因素，尤其是在年轻人群中。作为全球最常进行的审美手术之一，鼻整形术日益受到Instagram、Snapchat、TikTok、Facebook和YouTube等平台广泛使用的影响。本叙述性综述探讨了社交媒体对鼻整形术趋势、患者动机、期望、心理结局和伦理考量的影响。当前证据表明，接触美容手术相关内容，包括术前术后照片、网红推荐、名人亮相和滤镜图像，与对鼻整形术兴趣增加以及对美容手术更积极的态度相关。社交媒体也是重要的信息来源，并促进患者与外科医生之间的沟通，有助于提高审美服务的可及性。然而，反复接触理想化和数字化增强的图像可能导致不切实际的期望、身体不满、外貌相关焦虑，以及易感个体对美容增强的兴趣增加。在数字时代，关于患者保密、知情同意、专业性和手术结果负责任呈现的伦理关切也日益相关。虽然社交媒体为患者教育和参与提供了宝贵机会，但审美外科医生应优先考虑伦理沟通和现实的患者咨询。需要进一步的前瞻性高质量研究，以更好地理解社交媒体对鼻整形术决策和患者福祉的长期影响。

英文摘要

Social media has emerged as a major influence on contemporary perceptions of beauty and cosmetic surgery, particularly among younger populations. As one of the most commonly performed esthetic procedures worldwide, rhinoplasty has been increasingly affected by the widespread use of platforms such as Instagram, Snapchat, TikTok, Facebook, and YouTube. This narrative review explores the influence of social media on rhinoplasty trends, patient motivations, expectations, psychological outcomes, and ethical considerations. Current evidence suggests that exposure to cosmetic surgery-related content, including before-and-after photographs, influencer endorsements, celebrity appearances, and filtered images, is associated with increased interest in rhinoplasty and more favorable attitudes toward cosmetic procedures. Social media also serves as an important source of information and facilitates communication between patients and surgeons, contributing to greater accessibility of esthetic services. However, repeated exposure to idealized and digitally enhanced images may contribute to unrealistic expectations, body dissatisfaction, appearance-related anxiety, and increased interest in cosmetic enhancement among susceptible individuals. Ethical concerns regarding patient confidentiality, informed consent, professionalism, and the responsible presentation of surgical outcomes have also become increasingly relevant in the digital era. While social media offers valuable opportunities for patient education and engagement, esthetic surgeons should prioritize ethical communication and realistic patient counseling. Further prospective, high-quality research is needed to better understand the long-term impact of social media on rhinoplasty decision-making and patient well-being.